I want to share a quick story.
Ten years ago, I helped a woman named Darlene find the right franchise fit. She had actually looked at franchises before we connected and said no. Not because it wasn’t right for her, but because she didn’t know what she didn’t know. Once we worked through the process together, explored 6 or 7 opportunities, and found the one that fit her goals and lifestyle, everything changed. She chose Bark and Main, a mobile grooming concept with low overhead, no brick-and-mortar lease, and a recession-resistant service that pet owners need year-round.
Last week, Beca, one of Darlene’s groomers, came right to my door and took care of my German Shepherd, Lana. Lana looked (and smelled) amazing.
That moment hit me. A decade later, Darlene is still growing, still delivering great service, and now taking care of my dog. I don’t take her to the groomer’s because I can’t imagine all the barking and stress for Lana; she would just want to play…
That’s what this work is really about.
The pet industry is a $158 billion market and growing. Mobile grooming, in particular, is booming: low startup costs, a flexible schedule, and customers who book on repeat. It’s the kind of business that fits into your life, not the other way around.
Darlene didn’t just pick the first thing she saw. We took the time to find the right fit for her goals, her lifestyle, and her budget. That’s exactly what I do with every person I work with.