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What does it mean to be in business for yourself but not by yourself?

You often hear a familiar refrain in franchising that says you’re in business for yourself, not by yourself, but what exactly does that mean for franchisees? The simple answer is that when you enter a franchise, you get almost unlimited amounts of guidance from the franchisor, but it goes even beyond that. If you were [...]

The Ins and Outs of Franchise Marketing

Franchise marketing fulfills the goal of building a strong brand for the good of all franchise locations. Because the advertising is meant to promote a brand rather than one single location, all franchisees in the system, as well as the parent company, have to convey a consistent message to potential customers. This is why franchises [...]

By |2017-12-12T09:23:55+00:00December 12th, 2017|Categories: General|Tags: , , , , , , , , , , , , |