You Found a Franchise to Investigate – Now What?
You’ve chosen the franchises that you want to investigate – congratulations – the easy part is over… now what? There are three phases to detailed franchise research, “Franchisor Discussions”, “Validation” (speaking with existing franchisees), and “Discovery/Confirmation”. It is important to progress through these phases in chronological order Phase 1 – Franchisor Discussions: (duration [...]