You often hear a familiar refrain in franchising that says you’re in business for yourself, not by yourself, but what exactly does that mean for franchisees? The simple answer is that when you enter a franchise, you get almost unlimited amounts of guidance from the franchisor, but it goes even beyond that. If you were [...]
Franchise marketing fulfills the goal of building a strong brand for the good of all franchise locations. Because the advertising is meant to promote a brand rather than one single location, all franchisees in the system, as well as the parent company, have to convey a consistent message to potential customers. This is why franchises [...]
In business and in life, embracing our uniqueness and utilizing our individual talents are key to our success and happiness. We all bring different skills to the table, so figuring out how we can hone those skills to reflect who we are and what we are passionate about is vital. Let’s take a look [...]
Q&A with John Blair, Director of Marketing, FranNet By BEN HEINEMANN The economy may have officially hit broken record status; every report or news story on the topic continues to state that it’s sluggish and isn’t picking up momentum anytime soon. However, what’s the same old news for everyone else means big business for the [...]