Brand equity refers to the value and strength that a brand adds to a business’s product or service. It is made up of the perceptions, associations, and attitudes that consumers hold, which...
What is Brand Equity and Why Is It Important?
read more
The Franchise Blog
Franchise Liability: What Do You Need to Know?
Entrepreneurs starting a business will need to take measures to protect against various liabilities in regards to financial, operational, legal, and risk management matters. The same thing goes for...
Are Franchise Fees and Other Costs Negotiable?
Buying a franchise is a great option if you want to become a business owner and are drawn to the idea of having a proven business model. Of course, there are startup costs for any business, whether...
Initial Franchise Fee – Everything You Need to Know
Buying a franchise is a great way to become a business owner with a bit of a head start. A proven business model is one of the many reasons to choose franchise ownership over starting a business...
Franchise Requirements You Need to Know About
Buying a franchise is a great option for aspiring business owners since it comes with an already proven business model. There are various things to consider when deciding whether to buy a franchise...
How Long Does it Take to Buy a Franchise From Start to Finish?
Buying a franchise is a great option for aspiring business owners who don’t want to start from scratch. If you’re thinking about franchise ownership, you might be wondering how long it takes to...
How Can You Tell if a Franchise Has a Solid Brand?
One of the biggest benefits of buying a franchise vs. starting your own business from scratch is that a franchise comes with an established brand. An established brand comes with a proven business...
Choosing a Franchise Attorney – What Do You Need to Know?
From legally binding agreements to various state and federal regulations, buying a franchise has complex legal aspects that require specialized knowledge. While a general practice lawyer can assist...
How to Finance Using a Franchise Investment Fund
If you’re thinking about buying a franchise, then you’ll need to decide how to finance your purchase. Getting a business loan from the bank might seem like the most traditional financing method, but...
12 Helpful Tips for New Franchise Owners
The future of franchising looks promising as it offers entrepreneurs a business model that provides stability in difficult times. In general, franchising carries less risk than starting a business...