“Marketing refers to the activities a company undertakes to promote the buying or selling of its products or services. Marketing includes advertising and allows businesses to sell products and...
What Is Local Franchise Marketing?
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The Franchise Blog
Low Cost Franchises in Canada – What to Expect
While there are pros and cons to every franchise opportunity, the franchising industry has proven to be an integral part of Canada’s economy. It represents a $120+ billion industry, making it the...
Choosing the Right Franchise As a Retiree
“For some, the idea of becoming a business owner may seem overwhelming and complex but, rest assured, it doesn’t have to be…An entrepreneur can be a retired nurse who now teaches CPR to supplement...
Should You Start a Franchise After Retirement?
While the average retirement age in the United States has fluctuated over the decades, the average life expectancy in the US has steadily increased. This means more years in retirement for many...
Laid Off? Why Franchising Is the New Job Security
Unfortunately, job security is not a guarantee in today’s economy. In fact, mass layoffs from major companies don’t seem to come as a surprise anymore. In the first month of 2024, 776+ companies had...
How to Buy a Franchise in Canada as an Immigrant
Franchising is a booming industry in Canada representing $120 billion. While it’s the twelfth largest industry in Canada, it is the second largest franchise industry in the world (CFA). Canada...
Franchise Marketing Plans – What Do You Need to Know
When it comes to franchise marketing, there isn’t one strategy that can be employed with the expectation of success. It’s important to know that there isn’t a silver bullet. Rather, marketing is a...
Choosing a Business Structure for Your Franchise
Disclaimer: This blog is intended to provide helpful information, not legal advice Choosing the right legal structure is key to the success of any business, whether you’re starting a business from...
What is Brand Equity and Why Is It Important?
Brand equity refers to the value and strength that a brand adds to a business’s product or service. It is made up of the perceptions, associations, and attitudes that consumers hold, which...
Franchise Liability: What Do You Need to Know?
Entrepreneurs starting a business will need to take measures to protect against various liabilities in regards to financial, operational, legal, and risk management matters. The same thing goes for...