The Barre Code

Values & History

Co-founders Jillian and Ariana launched The Barre Code with a shared passion for personal training and empowerment through positivity. They also shared a strong dedication to helping women and men transform into their strongest, most confident selves. When their first studio was launched, the business-savvy entrepreneurs continued double duty, working full-time at their demanding corporate positions while teaching the eight classes offered daily at the studio. The initial response to the concept was overwhelming — members wanted to revolutionize their lives with The Barre Code. Within six months of opening, Jillian and Ariana officially parted ways with their corporate paths to pursue their potential-turned-powerhouse: an innovative one-stop-shop dedicated to inner and outer strength.

Franchising since 2012, we have grown from the inaugural location in Chicago's River North neighborhood to nearly 50 prosperous locations across 17 states with thousands of members while generating national media coverage. As The Barre Code continues to expand, one powerful consistency remains: a dedication to helping transform people into their strongest, fittest selves while supporting franchise owners to reach their personal goals.

We live by a code. The Barre Code. We believe in our bodies. Our abilities. Our strength. We accept the differences that make us beautiful and strive for beauty that makes a difference. Every day we work hard to realize our potential. To dig deep and discover what we are capable of. To earn our bodies. We are relentless. We live to evolve. To exceed our own extraordinary expectations. We live by The Barre Code.

Industry Performance

The Barre Code is transforming the enormous $390 billion health, wellness, and fitness industry. With 17% growth projected through 2022, boutique fitness continues to be one of the top growth industries within franchising. More than 25 million U.S. consumers now use boutique fitness on a regular basis. In the past four years alone, the boutique fitness industry has quadrupled and is disrupting traditional “big box” gyms. As a franchise named to Entrepreneur's prestigious Franchise 500 list for two years in a row, The Barre Code is proving that our balanced approach to fitness is both a worthwhile endeavor for our clients and an excellent opportunity for franchisees.

Purchasing a The Barre Code Franchise

The Barre Code franchises are available for purchase as single- or multi-unit investments. For single units, the total investment starts at $222,500, and for multi-units the investment starts at $515,000. Both of these amounts include our $49,500 franchise fee. Potential franchisees must have a net worth of $1,250,000, and liquid capital between $250,000 and $1,250,000.

Ideal Candidate & Qualifications

Driven by a passion to create a lifestyle through business ownership while positively impacting the lives of studio members, our owners truly live by The Barre Code. We are seeking semi-absentee owners for multi-studio regional development, as well as fitness enthusiasts who desire hands-on ownership of a single studio. Our franchisees possess a sound understanding of the skills and concepts of business management, excellent abilities in team management and customer service, and a passion for providing opportunities to help their clients become their fittest, healthiest selves.

Training & Support

Supported by our national headquarters in Chicago, IL, franchise owners with The Barre Code benefit from comprehensive marketing programs and support and world-class owner and staff training. Our initial training—both classroom and on-site—covers everything you'll need to know to run your studio from day one. Some of the additional supports you'll receive include:

• Site Selection
• Operations
• Proprietary Software
• Franchisee Intranet Platform
• Website Development
• Marketing & Advertising
• Meetings/Conventions