The Vitamin Shoppe Franchise

Since 1977, The Vitamin Shoppe has been dedicated to helping customers become their best selves, however they define it. The global, omnichannel specialty retailer and wellness lifestyle company is on a mission of providing customers with the most trusted products, guidance, and services to support them on their journeys of lifelong wellness.

The retailer offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty products. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, Vthrive™ The Vitamin Shoppe®, BodyTech®, BodyTech® Elite, fitfactor™, fitfactor KETO™, plnt®, ProBioCare®, True Athlete®, and TrueYou™.

The Vitamin Shoppe introduced its franchise model in 2020 after establishing more than 680 locations and investing nearly five decades in building the most trusted brand in health and wellness.

To buy a franchise with The Vitamin Shoppe, you'll need to have at least $200,000 in liquid capital and a minimum net worth of $750,000. The Vitamin Shoppe charges a franchise fee of $39,900.


Franchisor Details

Incorporated Name: The Vitamin Shoppe
Total Units: 1
Year Founded: 1977
Franchising Since: 2021
Home Office: Secaucus, NJ
Training: Available
Locations Available: See Below*
Franchise Costs

Franchise Costs

Financing: Not Available
Liquid Capital Required: $200,000
Net Worth Required: $750,000
Total Investment: $492,899 – $944,900
Franchise Fee: $39,900
Royalty Type: 6%
Vetern Discount: No

*The Vitamin Shoppe is currently accepting inquiries from the following locations: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Dakota, Ohio, Oklahoma, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia, Wisconsin, Wyoming

Values & History

Everyone is deserving of good health. At The Vitamin Shoppe®, our commitment to good health for all is reflected in our dedicated teams that serve communities across the globe.

Each Health Enthusiast® at The Vitamin Shoppe has a unique story and life experience. We draw pride and strength from a deep appreciation of our differences and collective passion for helping our customers become their best selves, however they define it. This bonds us and drives us to deliver high-quality nutritional and self-care solutions from the most innovative brands, as well as expert guidance to support any health goal.

No matter which direction your journey leads, we'll help keep you moving forward.

Industry Performance

Market Demand & Advantage

The Vitamin Shoppe sits distinctively inside the $946 billion healthy eating, nutrition, and wellness category of the $4.4 trillion global wellness economy. Health and Wellness is top of mind in the United States. The Vitamin Shoppe is the number 1 specialty retailer in the Vitamin and Supplement channel. With this as consumers pull back on spending, supplementation tends to be one of the last areas they cut back on.

Training & Support

Franchise owners are required to attend 2.5 weeks of pre-opening training at a company designated training store ideally with their Store Manager. In addition, there are specific learning paths designed for each role in the store. You will receive on-site support in advance of and through your store’s opening as well as weekly conference calls leading up to your instore training experience where we will review policies, procedures and key support tools such as the Store Operations Manual.

Ideal Candidate & Qualifications

What will be the role of the owner?

Owner can be hands on and lead the build and store operations or can high someone to run store operations and hold key members responsible and accountable for the success of the business.

What will be the role of the multi-unit operators?

Oversee multiple store locations and pay attention to details. Our Franchise field team will support training of these key operators.

What will be the role of the single unit operators?

Single unite operators will be responsible for running the day to day of the business.

Purchasing a Vitamin Shoppe Franchise

Franchise Fee: $39,900. Net worth Required: $750,000. Total Investment: $429,900-$944,900 Liquid Capital Required: $200,000.

Want to learn more about vitamin shoppe? Check out this brochure.