Clean Eatz Franchise

Values & History

The company was founded in 2011 by Don and Evonne Varady who have a passion for health and fitness. They converted a former deli in Wilmington, NC into their flagship location. The concept is simple "provide fresh, healthy foods to people who want to live a healthy lifestyle". Customers can customize their health needs into three different categories; lose, maintain and gain. This isn't a traditional QSR brand. Clean Eatz embeds itself into the lives of customers by showing real results for health goals and providing a healthy, convenient food choice for all.

Industry Performance

Market & Demand

The US Health and Wellness Industry has grown from $166 Billion in 2015 to $179 Billion in 2019. The Health Food Industry comprises over $88 Billion in annual revenues and the US Meal Kit market to hit $14.5 Billion in 2024.

Clean Eatz targets busy consumers looking to adopt a healthy lifestyle with a menu of build-your-own bowls, sandwiches, flatbreads, burgers, and wraps as well as on-the-go snacks and options from a smoothie bar.

In addition to the more traditional cafe and catering options, Clean Eatz is going after the growing off-premise market with its Meal Plans program, offering consumers the option to pick up prepackaged weekly meals to reheat at home.

• Low Investment: Clean Eatz has a lower investment cost than most fast-casual concepts.
• Small Spaces: Ideal Clean Eatz locations will be about 1800 Square feet.
• Attractive Hours: Clean Eatz offers flexible hours for franchisees with most cafes closing at 7 pm and being closed on Sunday.
• Easy Management: Most stores can be run with five employees.
• Simple Menu: Our menu is streamlined and easy for anyone to reproduce whether you have food service experience or not.

Training & Support

• Initial training
• On-going support
• Real estate & construction management
• Helplines
• Field support
• 1 week of up-front training for the owner and manager
• 1 week of onsite training for the manager and trainers
• Weekly calls

Ideal Candidate & Qualifications

An individual (or husband and wife team) who recognizes the growth of the health-centered food industry and wants to get involved, roll up their sleeves and get connected to their community and drive a high level of engagement with their employees and the customers. This is a people business first and foremost.

We want the franchisees to become the "mayor of health" in their communities with a focus on the guest experience.

Purchasing a Clean Eatz Franchise

There is a minimum financial requirement of at least $100,000 for potential franchise owners, a total investment of $353,700 - $798,000, $100,000 in liquid capital, franchise fee of $49,500 and $750,000 net worth.

Consumers are demanding healthy on-the-go food options for their busy lives and Clean Eatz began as an alternative for those who live fast-paced, life-styles yet want to fit in healthy eating. Due to the rapid growth of Clean Eatz, we are no longer offering franchises in North or South Carolina.